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Every business owner knows how important a logo is for
them and their business.

This logo will be used on everything like your business card,
website, on prospects, and to reach future customers as well.
To put it in simple words, a logo represents your company's work
and it's potential. It reaches every person near to you.
Since it represents company's potential, your logo must have a positive impression of your business. It must always portray you and your business in an energetic, noticeable and dynamic way and then you will look like a professional, even if you don't have a proper office space!

When designing a logo yourself or appointing any agency, always keep in mind and follow these rules.

1) A logo should represent your business
in a versatile and unique way.

This may sound ridiculous but there are many people out there who go about copying other people’s business logos
(and make small changes to it) in order to be perceived as the other company’s direct competition. This is never a good idea as it only confuses potential customers/clients who may know and/or have negative associations with them (the other company).  
Rather design a logo from scratch, this way you can be sure you
are creating a new brand and experience which the
customer has yet to discover.

If your logo is of a graphic design (picture), it should be related to your name or something related to your work industry.

First think what your business is about and then depict the
same in the logo.  Suppose you own a financial consulting agency, you may then want your logo to have monitory sign such as the
$ symbol of the US dollar or maybe if you want to go fancier,
a steel vault to show your business’s financial security service.
Also use some words that are related to finance or services.

2) Simple logos are always the best!

If you are keeping words in the logo, make it as short as possible.
Small and simple logos are more familiar and they are easy to remember. The layout and shape should be unique.
It should be recognized even when it’s upside down!

3) A logo should be designed firstly in black and white.

A logo can be coloured in any manner of ways but it will only look good in colour when it looks good in black and white.
Colours are always taken as secondary importance, and they can be edited or changed at any point of time in the future.
Use maximum of 3-4 colours in a proper combination.
Try to avoid bright and very dark colours.

4) A Logo should be very pleasing wherever it appears.

As everyone knows a logo will be displayed everywhere from small places like on business cards to big places like on office block walls or billboards. So, a logo should be pleasing wherever people find it.
It should look equally good when its size is changed.
It should not be a copy from others and claimed to be the original. Partial copying is also not allowed.

5) A logo should be equally artistic.

To tell you more clearly, a logo should be well balanced.
Suppose one part of the logo is powerful as opposes to the other part of it, this will not sit well in the viewer’s mind. Actually, a logo remains permanently in a person’s mind if they look at it 3 to 4 times on anything they might see.

Importantly, to carry out your business name, never EVER change your logo! Oh, it’s ok to revamp or change its look and style, but to go for a completely new logo idea (say from a car to an aeroplane)
is never advisable! As I said before it takes more than three times for
a logo to settle in somebody's mind so if you keep changing it then the customer/client will come to the point that you are unreliable.
Lastly never forget to save these logos in JPG, PNG and PDF formats.

Evolution of BMW Logo Over The Years

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