As a business owner/entrepreneur, you’ve probably got about a million things on your
plate right now so it’s easy to put branding on the back burner. But if you want
to look like a professional in your field it’s essential to do the following. By
the way all this won’t take very long and believe me it will put you into another
business category once they have been accomplished!
1) Set up your business mailbox
Nothing quite says "unprofessional" like a gmail business mailbox (eg. email@example.com).
Same goes for yebomail, webonline, absamail, hotmail, chillibyte… we’re looking at
you! Business email addresses (eg. firstname.lastname@example.org) are inexpensive to
set up. Once you’ve set up your mailbox, be sure to guard against spam.
2) Set up
your email signature
The very next step is to set up your email signature. Include your logo, contact
details and web address. Your email signature should not be more then 4 or 5 lines
as it will then start looking tacky. Another ‘No-No’ is to have different fonts and
colours like the example below:
Usfor a custom designed graphic signature.
3) Set up an electronic letterhead
We often createelectronic letterheadsas part of our corporate identity package.
This Word template can be printed in-house, emailed to clients or PDF’d for a presentation.
To create a letterhead in Microsoft Word simply open a new document, go to View
→ Header and Footer and insert the relevant images. It’s vital to convert custom
fonts to images to ensure the recipient can read your letterhead correctly.
your business cards
With the advent of digital printing you can easily print a batch of business cardswithout breaking your bank! Microsoft Publisher has a wide range of options you can
5) Print CD labels
Ever cringed while handing over a hand scribbled CD to an important client? Branded
CD labelsare very affordable and can be printed in batches as low as 10 pieces.
Set up a temporary site
Even if your website is miles from completion – or conception – set up a temporary
website or "Under Construction Page" with your logo, contact details and a short
blurb on your business. This ensures that your business card recipients do not end
up on a dead “404 error” site.
7) Other Branding Ideas
Additional areas of branding to consider include:
ONLINE MEDIA Websites • Email Adverts • Electronic Letterheads • Fan Pages